The AI panic is misplaced Every few months, another headline screams that AI will take our jobs, kill creativity, or replace marketing teams.Let’s be honest — most of that’s noise. The truth is simpler:AI won’t replace you.But someone using AI…
The problem with modern marketing Most brands don’t have a visibility problem — they have a trust problem.They post, they boost, they automate… but they never build authority. In 2025, people don’t just buy from whoever shouts the loudest.They buy…
Why founders need to think like media companies In 2025, the most powerful marketing asset isn’t a paid ad — it’s a camera and a system. Video is the fastest way to build trust at scale.It humanises your brand, amplifies…
The problem with most websites Most business websites don’t fail because of bad design — they fail because they were built without strategy. Too many founders are sold an expensive redesign when what they really need is a rethink.A rethink…